The 5-Step Strategy to Sell Your Markham Home (GTA-Proven Plan)

by Michael Lau

The 5-Step Strategy to Sell Your Markham Home (GTA-Proven Plan)

 

Selling your home in Markham can be an overwhelming experience. With so much market noise,  headlines about fluctuating interest rates, multiple offers one month and slower sales the next, it’s tough to know what works.

That’s why I’ve created a proven 5-step strategy that helps Markham homeowners sell faster and for top dollar, even in a shifting GTA market. Since 2015, I’ve helped dozens of families across Markham, Toronto, and surrounding areas achieve smooth, successful sales with the right preparation, pricing, and marketing.


Here’s exactly how you can do the same.

Step 1: Prep Like a Pro

Outcome: A well-prepped home wins buyers’ hearts (and higher offers).

What we do:

* Recommend minor repairs that add value.
* Arrange a pre-listing inspection to reduce buyer hesitation.
* Provide a decluttering checklist so every room feels spacious and bright.

 


What you do:

  •  Declutter surfaces and storage spaces.
  •  Handle easy fixes (paint touch-ups, light bulbs, landscaping).
  •  Complete the checklist before photography.

 

Mini proof: In a recent Markham sale, minor $2,500 prep work helped the seller gain $27,000 above asking.


Step 2: Price With Precision Outcome: Correct pricing creates competition and maximizes your net.

What we do:

  •  Complete a Comparative Market Analysis (CMA).
  • Use micro-neighbourhood comps (same street/school zone, not just city-wide).
  • Adjust strategy to create bidding pressure when demand is high.

 

 

 

 

 

 

 

 

 


What you do:

  • Review CMA with me so you understand the “why” behind pricing.
  • Approve a strategy that matches your goals (speed vs. max profit).

Mini proof: My listings in Markham average X days on market (vs. TRREB average of Y).


Step 3: Present to Impress

Outcome: Buyers pay more for homes that look move-in ready.

What we do:

  •  Bring in professional staging (living room, kitchen, bedrooms).
  • Hire pro photographers & videographers (HDR, drone, twilight shots).
  • Provide floor plans and optional 3D walkthroughs.

 

What you do:

  •  Approve staging plan.
  •  Keep the home “show-ready” during listing.

Mini proof: A staged Markham townhome I listed attracted 42 showings in 7 days.


Step 4: Promote Everywhere

Outcome: Maximum exposure = maximum buyer interest.

What we do:

  •  List on MLS + major portals (Realtor.ca, HouseSigma, Zolo).
  •  Create short-form videos (Reels, TikToks, Shorts) to boost reach.
  • Feature your property on YouTube, Google Business Profile, and email blasts.
  •  Run targeted digital ads reaching buyers in Toronto & York Region.

 

What you do:

  •  Share the listing link on your own networks.
  •  Approve marketing budget (if ads are added).

Mini proof: Last month, a detached home listing reached 15,000+ targeted buyers online in its first 72 hours.

 

Step 5: Negotiate & Close Smoothly

Outcome: The right strategy in negotiations can mean thousands more in your pocket.

What we do:

  •  Set offer dates & timing to your advantage.
  •  Review buyer conditions (financing, inspection, etc.) carefully.
  •  Line up backup offers to strengthen your position.
  •  Coordinate with your lawyer/notary for a smooth close.

 

What you do:

  •  Decide which offer terms matter most (price vs. conditions).
  • Approve the final offer you’re confident in.

Mini proof: By leveraging backup offers, I secured an additional \$15,000 for a Markham seller who thought negotiations were over.


FAQs (Markham Sellers Ask Most)

1. How long does it take to sell a home in Markham right now?
On average, detached homes in Markham sell in X–Y days, but this depends on price point, staging, and market conditions. With the right strategy, you can often shorten that timeline significantly.

2. Should I stage my home before selling?
Yes. Staging highlights your home’s best features and helps buyers emotionally connect, often leading to higher offers and faster sales.

3. How do I know the right price for my home?
We use detailed CMA reports, hyper-local comps, and buyer demand insights to ensure your listing price attracts multiple qualified buyers without leaving money on the table.

4. What if my home doesn’t sell within 30 days?
We’ll reassess: adjust price strategy, expand marketing channels, or enhance staging. Most listings, if well-prepped and well-priced, don’t reach this point.

5. Do open houses still work in Markham?
Yes. While digital marketing drives traffic, open houses provide in-person energy and urgency. Many serious buyers attend them after seeing your home online.

 

 

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Michael Lau

Michael Lau

Agent | License ID: 4784577

+1(416) 700-0286

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