How Michael John Lau helped a family sell 54 Holbrook Court in 13 days and move closer to their daughter.
The owners of 54 Holbrook Court in Markham had already secured their next home, closer to their daughter, so timing was critical. Michael John Lau built a clear plan to position the 4+1 bedroom detached home, create demand and maximize exposure. One weekend open house drew more than 20 visitors, 10 showings followed, and the home sold in 13 days for $1,683,000 against a $1,700,000 list.
The deal, in six lines.
- Client
- A family, years in their home, ready for a different chapter closer to their daughter
- Situation
- Next home already secured; the sale had to be firm on a fixed timeline to avoid carrying two homes
- Location
- 54 Holbrook Court, Markham
- Property
- Detached 2-storey, 4 + 1 bedrooms, 4 bathrooms, 2,854 sq ft
- Timeline
- Launched with one weekend open house; sold in 13 days on market
- Result
- Sold for $1,683,000 against a $1,700,000 list price (99% of asking), 10 showings, 20+ open house visitors
Why were they moving?
It started with a simple online inquiry. From the very first conversation, Michael understood this was not just about real estate. After years in their home, the family was ready for something different. Not bigger. Not newer. Just closer to what mattered most to them: their daughter.
What made the timing critical?
Their next home was already secured. That is a wonderful position to be in emotionally and a demanding one financially. Every week the Markham home did not sell was a week closer to owning two properties at once. The plan had to deliver a firm sale inside a window, not just a good price eventually.
How was the plan built?
Michael and the sellers built a clear plan around four things: strong positioning, targeted marketing, creating demand and maximizing exposure. Great results do not happen by chance, so the team was very particular about every detail, from how the 2,854 square feet were presented to how and when the listing launched. Every detail mattered because the timeline did not allow for a second attempt.
What did the launch look like?
One weekend open house brought more than 20 visitors through the door. Ten private showings followed. That is not a huge number, and it did not need to be. The marketing had done its job before buyers arrived, so the people who booked were the ones seriously considering an offer.
How did it end?
The home sold in 13 days for $1,683,000, 99 percent of the $1,700,000 list price, with the certainty the family needed to close on their next home on schedule. From planning to execution, every step served the same goal. This was not just a sale. It was a move toward a better chapter.
What should someone else in this situation know?
When you have already bought, the plan for selling has to be built around the calendar as much as the price.
If your next home is secured, tell your agent the closing date before anything else and ask how the launch, pricing and marketing will be sequenced to hit it. A firm sale at 99 percent of list in two weeks can be worth far more to a family than an uncertain one at 100 percent in two months.
Questions people actually ask.
What changes when a seller has already bought their next home?
Timing becomes the priority alongside price. The sellers of 54 Holbrook Court had their next home secured, so a slow sale would have meant carrying two properties. Michael built the plan around a defined window: position the home correctly, create demand quickly, and reach a firm sale before the closing on the new home.
How did the home sell in 13 days with only 10 showings?
By being particular about every detail before launch. Strong positioning, targeted marketing and a single well-attended weekend open house with more than 20 visitors created demand fast. The showings that followed were from buyers who had already decided the home was worth their time.
Was $1,683,000 on a $1,700,000 list a good result?
Yes, for these sellers. They achieved 99 percent of list in under two weeks, with the certainty they needed to close on their new home without carrying two mortgages. Holding out for the last one percent would have risked the timeline that mattered most to them.
How does Michael approach a family relocation sale in Markham?
He starts with why the family is moving, because the sale has to serve that reason. Here it was a move closer to their daughter with a fixed timeline, so the strategy prioritized a clean, quick, well-priced sale with no surprises, and consistent communication so the sellers always knew where things stood.
A conversation is just a conversation.
If you have already bought your next home, or you are about to, and need your Markham home sold on a timeline, call or text Michael at (416) 700-0286 or book a consultation. He will map the launch to your closing date.
Book a consultation Call (416) 700-0286Michael John Lau is a licensed REALTOR® with eXp Realty, Luxury Division (License #4784577), serving Markham, York Region and the Greater Toronto Area. Case studies describe real transactions; client details are shared with permission and some identifying information has been withheld. Past results do not guarantee future outcomes, and every sale or purchase depends on the property, the market at the time, and the client's goals. Nothing on this page is legal, tax or financial advice.