Services
Buying Agent ServicesFirst-Time Home Buyer ServicesSeller Agent ServicesReal Estate InvestingLuxuryExpired ListingConciergeData Driven PricingMarketingDownsizingEstate SaleProbate & Estate SalesBe part of our teamJoin Team KaizenSeller Guides
Free Home EvaluationSelling Your HouseWhy Sell With Kaizen at eXp Realty10 Questions to Ask a Listing AgentIs Now a Good Time to Sell?How Much Does It Cost to Sell?Cash Offer vs Listing: The Real NumbersReal Cost of SellingChoosing a Listing AgentSelling Home FastSeller ConsultationSelling a Luxury HomeWhy House Isn't SellingSelling During SeparationSelling an Inherited HouseBuy Before You SellSelling a Tenanted PropertySelling a Pre-Construction AssignmentSenior DownsizingHome Values
Angus GlenBerczy VillageBoxgroveBullockButtonvilleCachetCathedral TownCedar GroveCornellGerman MillsGreensboroughLegacyMarkvilleMiddlefieldMilliken MillsOld Markham VillageRaymervilleRouge FairwaysSherwood AmberglenThornhill MarkhamUnionvilleVictoria SquareWismerMarket & Resources
Case StudiesFrequently Asked QuestionsNeighbourhoodsBest Markham RealtorNew listingBlogReviewsVIP Perks CardSold ListingMarkham Condo'sLuxury Homes in MarkhamCondo's in MarkhamMarket Update for SellersListing Marketing · Markham & York Region
Your Markham Home, Marketed to the Right Buyers
Michael John Lau, REALTOR®, markets every listing with professional photography, cinematic video, drone footage, Instagram Reels, YouTube, and targeted digital campaigns, so qualified buyers see your home at its best before they book a showing.
Listing Marketing at a Glance
Michael John Lau, REALTOR®, markets Markham homes across nine or more channels: professional photography, listing video, drone, Instagram Reels, YouTube, MLS syndication to Realtor.ca, the team's buyer database, the eXp agent network, and search-optimized listing copy. Sellers get weekly reports with showings, views, and buyer feedback.
- Photography
- Professional, every listing
- Video
- Walkthrough video, every listing
- Drone
- Detached, luxury and premium lots
- Social
- Instagram Reels and YouTube
- Distribution
- TRREB MLS to Realtor.ca
- Network
- Team database and eXp agents
- Reporting
- Weekly feedback and analytics
- Next step
- Book a consultation or (416) 700-0286
Every Channel Used to Market Your Home
Most agents list on MLS and wait. The Kaizen Real Estate Team builds a multi-channel campaign that reaches buyers where they search, scroll, and ask.
Professional photography
Wide-angle, properly lit, and sequenced to tell the story from curb to kitchen.
Cinematic listing video
Edited walkthrough videos published to YouTube, Instagram, and MLS.
Drone photography and video
Shows lot size, street context, and settings such as ravines and golf courses.
Instagram Reels
Short-form video that reaches buyers browsing homes in Markham and York Region.
YouTube listing videos
Longer videos with searchable titles, reaching buyers who search by neighbourhood.
MLS distribution
Full media and accurate details on TRREB's MLS, syndicated to Realtor.ca and major portals.
Buyer database email
New listings are sent to buyers in the team's database who are looking in your price range.
Targeted social ads
Paid Meta campaigns by location and life stage extend reach beyond organic followers.
AI and search visibility
Listing copy written to be found on Google and AI tools like ChatGPT, Perplexity and Gemini.
Why Presentation Decides the Showing
Most buyers first see your home as a small image on a phone. In a few seconds, they decide whether to book a showing or keep scrolling. That is why professional photography is the minimum standard for every listing, not an upgrade.
HDR interiors balance bright windows and darker corners. Twilight exteriors give homes a premium first impression. Virtual tours and floor plans help out-of-area buyers understand the layout. Drone aerials are standard for homes backing onto ravines, golf courses, or premium lots in areas like Angus Glen and Unionville.
See it in practice in the 54 Holbrook Court case study, and read whether staging pays off in Markham.
The Week-by-Week Marketing Plan
-
Wk 1
Strategy and staging
Pricing strategy is finalized, staging is booked, and the shoot is scheduled with the team's vendor network.
-
Wk 2
Production
Photography, drone and walkthrough video are shot and edited. The Reel, YouTube video and MLS copy are prepared.
-
Wk 3
Launch
The listing goes live on MLS with the Reel and YouTube video, and is sent to the team's buyer database.
-
Ongoing
Report and adjust
Weekly showing activity, views and buyer feedback, with adjustments based on real data.
What Sellers Say About the Marketing
“The Instagram Reel Michael posted for our home in Cornell got more views in three days than our entire previous listing got in 90. The photography was stunning and the video made it feel like a magazine feature. We had 22 showings and sold above asking.”
“We chose Michael specifically because he showed us his marketing plan before we signed, not after. Every channel he promised was delivered. The YouTube video was particularly impressive; we had buyers reach out who found us through search, not MLS.”
Seller Guides
Preparing to list? Start here.
“Buyers are everywhere: on MLS, on YouTube, on Instagram, asking ChatGPT for recommendations. The job is to be in every one of those places with a presentation that earns a booking.”
Michael John Lau, REALTOR®
Listing Marketing Questions
Yes. Professional photography, drone photography where it suits the home, and listing video are part of the Kaizen Real Estate Team's standard listing service for Markham and York Region homes, not billed as extras.
On TRREB's MLS with full media, which feeds Realtor.ca and other portals, plus Instagram Reels, YouTube, the team's buyer database, and the eXp Realty agent network. Paid social ads are available as an optional upgrade.
MLS reaches buyers who are actively searching. Multi-channel marketing also reaches buyers who are browsing Instagram and YouTube, or asking AI tools, which widens the pool of qualified buyers.
Yes. Michael provides weekly updates with showing activity, views, buyer feedback, and any recommended adjustments.
Michael recommends only the staging your home needs and coordinates it through the team's vendor network. You pay vendors directly for their work; the coordination is included.
See the Full Marketing Plan
Ask Michael to walk you through the complete marketing plan for your home before you make any decision. No commitment required.
Call (416) 700-0286Email info@callmikelau.com
Michael will be in touch within 24 hours.
For urgent matters, call directly:
(416) 700-0286