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Your Markham Home Didn't Sell. Here's How to Relaunch It.
An expired listing is not a verdict on your home. It's feedback on the price, presentation or marketing. Michael John Lau, REALTOR®, reviews what happened, rebuilds the strategy, and relaunches with a clear plan.
Relisting at a Glance
When a Markham listing expires, Michael John Lau, REALTOR®, starts with a free audit of the old listing: price history, showing feedback, photos and marketing, and current sold comparables. He then relaunches with a new price strategy, upgraded presentation, and full multi-channel marketing, usually within 7 to 10 business days.
- First step
- Free expired listing audit
- Check first
- Old agreement's holdover clause
- Pricing
- Fresh analysis of current sold data
- Presentation
- Staging and prep coordinated
- Marketing
- Photos, video, Reels, YouTube, MLS
- Typical relaunch
- About 7 to 10 business days
- Next step
- Book a review or (416) 700-0286
You Did Everything Right. The Strategy Didn't.
You did your part
You prepared the home, kept it ready for showings, and waited. The market simply wasn't given the right strategy.
Skepticism is fair
You've already worked with one agent. Michael earns trust by showing you a clear, different plan before you sign anything.
A second opinion is free
Michael will review what went wrong and show you exactly what he would do differently, with no obligation.
Why Markham Homes Expire Without Selling
Most expired listings fall into one or more of these categories.
Overpriced at launch
A price above what recent sales support keeps qualified buyers away in the first weeks, when interest is highest.
Too little exposure
Dark photos, no video, and an MLS-only launch miss many buyers who browse on Instagram and YouTube.
Condition and staging
Clutter, deferred maintenance or empty rooms lower buyer confidence before they arrive.
Wrong comparables
Comparing the wrong homes, with different lots, finishes or locations, leads straight to the wrong price.
Limited buyer reach
Without a buyer database, agent network or targeted ads, many qualified buyers never saw the home.
Season and market shifts
Listing in the wrong window, or not adjusting when the market changed, can stall a sale.
What Michael Does Differently
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1
Full listing audit
Days on market, price history, showing feedback, marketing, and current comparables, reviewed in detail.
-
2
Recalibrated pricing
A fresh comparable-sales analysis based on today's sold data, not the comps from months ago.
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3
Upgraded marketing
Professional photos, drone, video, Reels, YouTube, targeted ads, and the team's buyer network.
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4
Preparation support
Staging, painting, landscaping and cleaning coordinated through the Kaizen vendor network.
Sellers Who Relisted With Michael
“Our home in Wismer sat on the market for 90 days with another agent. Michael came in, rebuilt the pricing strategy, had us staged and relaunched in two weeks, and we had an accepted offer in 12 days. The difference was night and day.”
“Michael was direct with us from the first conversation: the price was wrong and the photography was poor. He was honest about it without being dismissive. That honesty, combined with his data-driven approach, gave us confidence to relist.”
Relisting Guides
Understand what happened before you decide what to do next.
“An expired listing is information. It tells us exactly what the market was saying. Our job is to listen, and respond with a strategy that answers those objections.”
Michael John Lau, REALTOR®
Expired Listing Questions
In most cases, the audit, new pricing strategy and photography can be completed within about 7 to 10 business days. The timeline depends on whether preparation work is needed.
No. The re-listing audit and consultation are free. If you relist with Michael, your home receives the same full-service approach as every Kaizen Real Estate Team listing.
Sometimes, but rarely on its own. The audit looks at price, presentation, marketing, access and timing. A price change may be part of the plan, supported by current sold data.
It is a period after your listing ends during which your previous brokerage may still be owed commission if you sell to a buyer who was introduced during that listing. Check your old agreement and share it with your new agent.
Yes. Once the listing has expired, other agents may reach out. There is no need to rush. Understand why the home didn't sell before choosing your next step.
Get a Free Re-Listing Review
No pressure, no judgment. A clear, honest look at what went wrong and what Michael would do differently.
Call (416) 700-0286Email info@callmikelau.com
Michael will be in touch within 24 hours.
For urgent matters, call directly:
(416) 700-0286