How Michael John Lau helped a growing family sell 55 Lunar Crescent for $120,000 over asking in 14 days.
A young family at 55 Lunar Crescent, Unit 139 in Mississauga needed more room for their kids. Neighbouring townhouses were sitting 100+ days with no staging and nothing that stood out. Michael John Lau brought in a professional cleaning crew, deep cleaned the home a second time, elevated every detail and launched with a mega open house campaign. 45 private showings and 31 open house guests later, the 3-bedroom condo townhouse sold in 14 days for $820,000 against a $699,999 list.
The deal, in six lines.
- Client
- A growing family who needed more space for their kids and were ready to upsize
- Situation
- Selling a condo townhouse in a complex where comparable units had sat 100+ days without selling
- Location
- 55 Lunar Crescent, Unit 139, Mississauga
- Property
- Condo townhouse, 3 bedrooms, 2 bathrooms, 1,594 sq ft
- Timeline
- Prepared with a second professional deep clean, launched with a mega open house campaign, sold in 14 days
- Result
- Sold for $820,000 against a $699,999 list price, $120,000 above asking, after 45 private showings and 31 open house guests
How did it start?
With a conversation. Michael first met this family in their home while they were considering selling and upsizing. Like many growing families, they needed more space: more room for their kids, space to grow, and a place to build new memories. This was not just real estate. It was their next chapter, and the sale of this home would set the budget and the timeline for the next one.
What did the neighbourhood look like?
Michael studied every home for sale in the complex and the surrounding streets. What he found was a lot of listings and very little effort: no staging, no strong positioning, nothing that truly stood out. Comparable units were sitting on the market for 100 or more days with no result. That was the problem for the neighbours and the opportunity for this family.
Why be so particular about presentation?
Because how a home shows directly affects how it sells. After walking through the unit, Michael knew what it needed. Instead of settling, his team brought in a professional cleaning crew, completed a full deep clean, then did it again, and elevated every detail a buyer would see and feel. The goal was a listing buyers could not ignore, something the area had not seen before.
How was demand created?
Once everything was positioned properly, the listing launched with intention: a mega open house campaign backed by marketing that reached buyers before the weekend. The response was 45 private showings and 31 open house guests. When the product and the strategy line up, serious buyers show up.
What was the result?
Sold in 14 days for $820,000, $120,000 above the $699,999 list price, while other homes in the same neighbourhood continued to sit past 100 days. The family had their number and their timeline, and could move on to finding the bigger home their kids needed.
What should someone else in this situation know?
When the product and the strategy align, serious buyers show up. When they do not, a home can sit for 100 days on the same street.
If the homes around you are not selling, look at how they are being presented before you assume the market is the problem. A second deep clean, real staging and a launch built to create competition are inexpensive compared to three months of carrying costs and a price reduction.
Questions people actually ask.
How did a condo townhouse sell $120,000 over asking when neighbours sat for 100+ days?
Presentation and positioning. Michael studied every competing home in the neighbourhood and found no staging, no strong positioning and nothing that stood out. He brought in a professional cleaning crew, deep cleaned the home a second time, elevated every detail buyers would see, and launched with a mega open house campaign. 45 private showings and 31 open house guests produced the competition that pushed the price.
Why deep clean a home twice before listing?
Because how a home shows directly affects how it sells, and 'clean enough' is not a standard. Michael does not cut corners on presentation. The second deep clean, along with elevating every detail, is what made this unit feel like something the area had not seen before.
What is a mega open house campaign?
A concentrated launch built to bring the maximum number of serious buyers through the door in the first days on market, supported by marketing before the weekend so buyers arrive already interested. At 55 Lunar Crescent it drew 31 open house guests alongside 45 private showings in 14 days.
Does this strategy work for upsizing families who need to buy next?
Yes. A fast, strong sale is exactly what an upsizing family needs, because it sets the budget and the timeline for the next purchase. Selling in 14 days for $820,000 gave this family both.
A conversation is just a conversation.
If you are outgrowing your home and want to sell it for the most the market will pay before you buy the next one, call or text Michael at (416) 700-0286 or book a consultation.
Book a consultation Call (416) 700-0286Michael John Lau is a licensed REALTOR® with eXp Realty, Luxury Division (License #4784577), serving Markham, York Region and the Greater Toronto Area. Case studies describe real transactions; client details are shared with permission and some identifying information has been withheld. Past results do not guarantee future outcomes, and every sale or purchase depends on the property, the market at the time, and the client's goals. Nothing on this page is legal, tax or financial advice.