Case Study · Unionville, Markham · Sell Side
How Did a Targeted Renovation Turn an Original-Condition Unionville Home Into $200,000 Over Asking?
- List price
- $1,399,999
- Sold price
- $1,600,800
- Over asking
- $200,801about 114% of list
- Viewings
- 75+Unionville buyers through the door
- Offers
- 6negotiated on price and terms
- Starting point
- Originalcondition, basement tenant in place
The Beginning · Unionville
Who Were the Sellers?
A family in one of Unionville's established court pockets, with a detached four-bedroom home that had served them well for years and a tenant in the walkout lower level. By July they had decided it was time for the next chapter, and they reached out to Michael John Lau to understand what the home could realistically achieve.
The first conversation was not about price. It was about what they wanted the sale to do for them, what their timeline looked like, and how much they were prepared to put into the home before it hit the market. Michael walked through the property the same day, because the answers to those questions depend on what the home actually looks like, room by room.
The Challenge · Original Condition
Why Not Just List It As-Is?
The home was in original condition. Good bones, a strong Unionville address, a large footprint of roughly 2,926 square feet above grade, and a walkout lower level with its own kitchen. But stipple ceilings, dated colours, and the small wear that comes with years of family life would have put it at a disadvantage against renovated competition in the same price band.
Listing as-is would have invited buyers to price in a full renovation, and in Unionville that number gets large quickly. At the other extreme, a full renovation before listing would have cost real money, taken months, and returned only a fraction of its cost on resale. Add a tenant whose schedule and rights had to be respected throughout, and the sellers were facing three problems at once: what to fix, how to fix it without losing the summer, and how to do all of it with someone living downstairs.
The Decision · Return on Investment
What Did Michael Recommend?
A targeted renovation, not a full one. The question Michael John Lau asked about every possible update was the same: will a Unionville buyer pay this back, and then some? Paint, smooth ceilings, and a short list of repairs passed that test. A new kitchen and new bathrooms did not. The goal was never the highest possible renovation. It was the highest possible return for the sellers.
That framing mattered because it kept the budget small, the timeline short, and the sellers in control. Instead of guessing at what buyers might want, the plan was built around what current Unionville sales showed buyers were actually paying a premium for: a home that feels move-in ready on the walkthrough, even if the finishes are not brand new.
The Execution · Preparation
What Was Actually Done?
Michael brought in his trusted contractors and managed the work himself, so the sellers were not coordinating trades, quotes, and schedules on top of everything else. The scope stayed disciplined from start to finish.
- 01
Fresh paint throughout
A current neutral palette that let the home's size and light do the work, and photographed well.
- 02
Smooth ceilings
The single update that most changed how the home read on a walkthrough: dated stipple gone, rooms instantly feeling newer.
- 03
Targeted updates and repairs
Only the items a buyer or a home inspector would flag. Nothing cosmetic that would not pay for itself.
- 04
Professional staging
Every room given a purpose, with the walkout lower level shown as the flexible space it is rather than as a tenant's suite.
- 05
The tenant, handled
Notice, access, and showing windows coordinated with the tenant throughout, so the renovation and the showings ran on schedule and the buyer had clear information about the lower level.
- 06
Priced to invite competition
Listed at $1,399,999, a number drawn from current Unionville comparables and set to bring the whole buyer pool through the door rather than to test the ceiling on day one.
The Result · Offer Night
How Did the Sale Go?
More than 75 viewings. Unionville buyers responded to a home that looked and felt ready, at a price that made it worth competing for. By offer night there were six offers on the table.
Six offers is where the work shifts from marketing to negotiation. Michael John Lau reviewed each one for more than its headline number: deposit, conditions, closing date, and how well each buyer was positioned to actually close. He then negotiated for the combination of highest price and strongest terms, so the sellers were not trading certainty for a number that might fall apart later. The home sold for $1,600,800, which is $200,801 over the list price, with terms the sellers were comfortable with.
The best part was not the number. It was watching the sellers move forward confidently into their next chapter, knowing the money they spent on preparation had come back to them many times over.
Questions Sellers Ask
Renovating Before You Sell in Unionville
Sometimes, and only selectively. In this case the home was in original condition, and a full renovation would have cost far more than it returned. Michael John Lau recommended a short list of updates chosen for their return on investment: fresh paint, smooth ceilings, and a few targeted fixes, followed by professional staging. The home then sold for $1,600,800, which was $200,801 over the $1,399,999 list price. The right answer depends on the home, the budget, and what buyers in that pocket are paying a premium for, which is why the walkthrough comes before any recommendation.
The home was listed at $1,399,999 and sold for $1,600,800, which is $200,801 over asking, or roughly 114 percent of the list price. It drew more than 75 viewings and six offers.
Yes, with planning. The tenant's rights and schedule have to be respected, showings need to be coordinated with notice, and buyers need clear information about the lower level. Michael John Lau managed the tenant relationship throughout the preparation and showing period so that the renovation, the showings, and the offer process all ran on schedule.
The updates that buyers notice first and pay for: paint in a current neutral palette, smooth ceilings in place of dated stipple, repairs to anything a buyer or inspector would flag, and professional staging. It leaves out the big-ticket items, such as a full kitchen or bathroom rebuild, that rarely return their cost on resale. Michael John Lau brings in trusted contractors and manages the work so sellers are not coordinating trades themselves.
Three things lined up. The home showed well because the preparation was done properly. The price was set from current Unionville sales to invite competition rather than discourage it. And the launch brought in more than 75 viewings, so by offer night there were six buyers who had seen the home and wanted it. Michael John Lau then negotiated for the highest price and the strongest terms, not just the biggest number.
Work With Michael
Selling a Home That Needs Some Work?
Before you spend a dollar on renovations, find out which updates Unionville and Markham buyers will pay you back for. Michael John Lau will walk through, give you a straight answer, and build the plan with you. No pressure, no obligation.
Call (416) 700-0286 Email info@callmikelau.com
Michael John Lau is a licensed REALTOR® with eXp Realty, Luxury Division (Licence #4784577), serving Markham, York Region, and the Greater Toronto Area. This case study describes a real transaction; details are shared with the sellers' permission and some identifying information has been withheld. Past results do not guarantee future outcomes, and every sale depends on the property, the market at the time, and the client's goals. Nothing on this page is legal, tax, or financial advice.