How Michael John Lau sold a luxury Angus Glen condo firm in 10 days while others in the building sat for 50+.

How did this start?

The sellers found Michael the way most Markham sellers do: searching Google for a local real estate professional. Like a lot of sellers, they did not stop at one conversation. They interviewed multiple agents before deciding, and they were looking for more than someone to put the unit on MLS. They wanted a clear strategy for a luxury condo that was not going to sell itself.

What made the presentation different?

Instead of the usual pitch, Michael came in with the numbers: building-specific market data for The 6th at Angus Glen, buyer trends specific to that community, and an understanding of how luxury buyers actually shop and decide. On top of that, a marketing strategy built for this exact unit and a clear plan for how the launch and negotiation would unfold.

Every recommendation was backed by local expertise, real data, proven marketing and clear communication, not promises. The sellers chose Kaizen Real Estate not because Michael promised the highest price, but because they understood how he planned to achieve it.

Why was the building a challenge?

Comparable luxury condos in the same building were sitting on the market for 50 or more days. Buyers at this price point had choices, and they were taking their time. Listing at a competitive number and waiting for the phone to ring was already failing for other units. The difference had to come from somewhere other than the building itself.

How do you market a luxury condo to the right buyer?

Luxury buyers research heavily before they ever book a showing. Michael positioned the unit for the specific buyer profile that purchases at The 6th, put the data and presentation in front of them first, and let the marketing do the qualifying. That is why the listing needed only 2 private showings. The people who came through were already serious.

How did the negotiation and sale unfold?

The unit was conditionally sold 3 days from launch and firm 10 days from launch, at $1,525,000. The list price was $1,598,880, and the sellers made an informed decision to take a firm, certain sale at a strong number rather than join the other units in the building waiting out 50-plus days and the price reductions that usually follow. Michael laid out both paths with the data behind each. They chose certainty.